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> Du Pont: The Birth of the Modern Multidivisional Corporation

商品編號: 9-809-012
出版日期: 2008/08/05
作者姓名:
Tedlow, Richard S.;Ruben, David
商品類別: Other
商品規格: 21p

再版日期:
地域:
產業:
個案年度: 1802 -  1921

 


商品敘述:

Du Pont''s realization in 1921 that its "U-form" corporate structure was ill-suited its new diversification strategy led to a pioneering new kind of organization - the "M" or multidivisional form - that has been called the most important innovation of capitalism in the 20th century. This case examines how and why this pivotal transformation took place, and what its implications may be for corporations that are trying to align their structure with their strategy as they undergo rapid growth and change.


涵蓋領域:

Organizational structure and design;Organizational restructuring;Business growth;Diversification;Strategy


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